okay, i will be honest - it's been difficult to write regularly.
this monthly letter has been lapsing, while i have been writing for myself regulalry - every morning like the closest ritual to my heart, it has been difficult to come up here and send you all a letter. partly, because of self-judgement and criticism and also, because well - fear of abandonment just lingers everywhere. i am not sure if you, my dear reader, is keen on reading about my personal rants.
a lot of you here, joined in a while back while i was actively writing about investments in the d2c space and then, i paused.
pauses are strange, right.
anyway about d2c - i believe a lot has changed drastically in past one year and the narrative has been changing towards building sustainable businesses with healthy bottom lines. something similar came up yesterday in a conversation i had with a journalist who had been tracking the d2c/e-retail space for a while.
well i believe these are good changes and these market corrections will only help build stronger businesses which are not just driven by GMV growth but also consider value add which is happening for stakeholders across the journey, while this could be a pause with respect to rush and funding which was happening during the pandemic - however, pauses are healthy and corrections will manifold into stronger brands. okay yes, i know i am repeating myself now.
i have been listening to this song on a loop, good beats - right?
january has been beautiful beautiful month and all of 2023 has been kind too, i really hope the trend continues and my words don't jinx it or may be life will throw whatever it needs to towards me and i'll continue to surf.
we'll find out, i guess.
love,
yash